Fahrenheit Food Truck
Fahrenheit is a Food Truck with the best charcoal grilled pizzas in Mexico City. José Olea Luna, a fan of the direct cooking process, wanted to create a piece of visual art that would incorporate the classic burning skull icon, but adding a friendly personality to it. In this way, after a hard but entertaining graphic process, we got this minimalist logo that expresses this great Mexican cook’s passion and taste. Neutral colors, basic shapes and sans typography provide vigor and charm to this simple but striking symbol.
Identity - Branding - Art Direction
