Costa Bella
“Costa Bella” is the name of the spring-summer collection launched by the Mexican brand Bari Swimwear. "Costa Bella" means beautiful coast, a key concept that guided the creation process and gave the collection its own identity. The logo is a simplified ancient shield formed by the words of the name in perfect symmetry, with the figure of a mermaid in the center. The presence of this mythological creature invites us to travel back in time to the historical era in which fantasy and reality were part of the same world. “Costa Bella” intends to be perceived as an extraordinary collection in which a combination of beauty, softness and simplicity are possible. This year's fashion color trends were considered when choosing lavender as the leading shade of the collection.
Naming - Identity - Art Direction - Branding - Illustration
